Founded in 2022 by 31 year old Joe Devereux-Kelly and his business partner Eddie Whittingham, GrowGrows produces premium sleepwear for babies and very young children.
Joe and Eddie identified a lack of quality in the sleepwear market for little ones and set about producing premium products manufactured from sustainable materials. Having had two previous funding rounds, in June 2024, Dunelm Partners contributed £200,000 to a third fund raising of at least £350,000. The funds raised are to be used to expand production and marketing.
With over 50% of its revenues already been generated outside of the UK (and in particular in the US) and a lack of competition in terms of quality, the new funds will hopefully help the company to become an internationally recognised brand with consequential increases in revenues – very apt if your name is GrowGrows!
For more information on GrowGrows please go to growgrows.com